{"id":11476,"date":"2021-04-09T13:18:51","date_gmt":"2021-04-09T20:18:51","guid":{"rendered":"https:\/\/www.combateamericas.com\/?p=11476"},"modified":"2021-04-09T13:18:51","modified_gmt":"2021-04-09T20:18:51","slug":"combate-americas-and-univision-ink-new-five-year-media-rights-partnership","status":"publish","type":"post","link":"https:\/\/combateglobal.com\/en\/combate-americas-and-univision-ink-new-five-year-media-rights-partnership","title":{"rendered":"Combate Americas and Univision Ink New, Five-Year Media Rights Partnership"},"content":{"rendered":"

Agreement Calls for 150 Live Television Events Over the Next Five Years<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Combate Americas Rebrands to Combate Global to Underscore Its International Expansion of Electrifying World Cup-Style, Country vs. Country Competition<\/strong><\/p>\n

NEW YORK AND MIAMI <\/strong>– MARCH 31, 2021 <\/strong>\u2013 Combate Americas, LLC and Univision Communications Inc. today announced a new, five-year media rights deal between the world\u2019s premier Hispanic Mixed Martial Arts (MMA) sports franchise and the leading\u00a0Spanish-language content and media company in the U.S.<\/p>\n

 <\/p>\n

The new agreement calls for 30 live television Combate Americas events annually – a total of 150 events – over the course of the next five years, beginning on Friday, April 9.\u00a0 The details for the kick-off event will be announced soon.<\/p>\n

 <\/p>\n

The events will be available across Univision platforms, including on linear on Univision and TUDN, as well as via the TUDN Radio Network, TUDN.TV and the TUDN app. Additionally, fight fans will also be able to access Combate\u2019s fight library on PrendeTV, Univision\u2019s newly launched ad-supported streaming service featuring 100% free, premium Spanish-language content.<\/p>\n

 <\/p>\n

\u201cThis powerful broadcast partnership will establish Combate Global as the premier MMA brand on TV in North America. Univision\u2019s power and Combate Global\u2019s excitement will inspire passion in a new generation of fans for this sport,\u201d said Combate Global CEO Campbell McLaren<\/strong>.<\/p>\n

 <\/p>\n

\u201cWhen I launched the UFC,\u201d continued McLaren, \u201cI knew that its explosive action would capture fans\u2019 attention, and the same is true with Combate\u2019s style. We refer to our brand of MMA as \u2018M<\/strong>ucha M<\/strong>\u00e1s A<\/strong>cci\u00f3n\u00ae\u2019 \u2013 much more action!\u201d<\/p>\n

 <\/p>\n

\u201cWe are excited to extend our relationship and look forward to growing the Combate brand in new and innovative ways across our Univision platforms,\u201d said Juan Carlos Rodriguez<\/strong>, president of Sports, Univision. \u201cWith our audience\u2019s passion for thrilling, live action, Combate has teamed with our portfolio of soccer rights to deliver a powerful one-two punch. Combate is a fast-ascending property and we are committed to delivering more events from the premier Hispanic MMA franchise to fight fans than ever before.\u201d<\/p>\n

 <\/p>\n

Effective immediately, Combate Americas has re-branded to Combate Global<\/strong> to reflect its international expansion that will include the addition of athletes from territories outside of the U.S. and Latin America, to support the company\u2019s electrifying country vs. country style of competition, similar to that of international soccer competitions.<\/p>\n

 <\/p>\n

Combate Global concludes each calendar year with the \u201cCOPA COMBATE\u201d \u2013 a one-night, eight-man, six-figure grand prize event, widely regarded as one of the toughest competitions in the world of MMA and combat sports.<\/p>\n

 <\/p>\n

As part of the agreement, some of the biggest North American soccer matches will serve as lead-in programming for Combate Global events. The new strategy will connect Univision\u2019s fan\u00e1ticos<\/em>\u00a0with the Combate Global brand and further position the MMA organization as a leading destination for Hispanic sports fans.<\/p>\n

 <\/p>\n

Combate Americas programming began airing live on Univision in 2018, bucking the trend of pay-per-view distribution in the space and making it the only MMA sports franchise to offer programming free-of-charge on a broadcast television platform on a regular basis.<\/p>\n

 <\/p>\n

With a midnight ET start time, Combate Americas live event programming has averaged over 400,000 Total Viewers 2+ in the U.S., regularly making it the highest-rated Spanish-language program on television during its time period.*<\/p>\n

*Source: Nielsen, NPM, L+SD data<\/p>\n

ABOUT UNIVISION COMMUNICATIONS INC.<\/strong><\/p>\n

As the leading Spanish-language content\u00a0and media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S.\u00a0Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The company\u2019s top-rated media portfolio includes the Univision and\u00a0UniM\u00e1s\u00a0broadcast networks, as well as 10 cable networks including\u00a0Galavisi\u00f3n\u00a0and TUDN, the No. 1 Spanish-language sports network in the country. Locally, Univision owns or operates 61 television stations in major Hispanic markets across the United States. Additionally,\u00a0Uforia, the Home of Latin\u00a0Music, encompasses 58\u00a0owned or operated radio stations, a live event series and a robust digital audio footprint. The company\u2019s prominent digital assets\u00a0include\u00a0Univision.com<\/a>, free AVOD streaming service PrendeTV, Univision Now, the largest Hispanic influencer network and several top-rated apps. For more information, visit\u00a0corporate.univision.com<\/a>.<\/p>\n

 <\/p>\n

ABOUT COMBATE GLOBAL<\/strong><\/p>\n

Combate Global, previously \u201cCombate Americas,\u201d is the premier Hispanic Mixed Martial Arts (MMA)\u00a0sports franchise, rapidly becoming the number two sport after soccer for Spanish speaking fans worldwide. The company is dedicated to developing the best, new MMA athletes from different countries while matching them against one another in country vs. country-style competition.\u00a0 Each year of Combate Global action culminates with \u201cCOPA COMBATE,\u201d the toughest one-night tournament in sports that has established itself as the World Cup of MMA and the most coveted destination for representing one\u2019s country.<\/p>\n

 <\/p>\n

The Combate Global franchise\u00a0includes live event and original shoulder programming, and is the only MMA property regularly airing on broadcast television in both the U.S. (Univision) and Mexico (Televisa).\u00a0 Nielsen research indicates that an astounding 91 percent of Combate Global viewers are not regular viewers of other MMA content, demonstrating that Combate Global has garnered a new MMA audience.<\/p>\n

 <\/p>\n

Combate Global CEO Campbell McLaren, also the co-founder and creator of the Ultimate Fighting Championship (UFC), has been\u00a0described by New York Magazine as\u00a0“the marketing genius behind the UFC,\u201d while Yahoo Sports has said he “knows more about the sport than just about anyone in it today.”\u00a0 Under his direction, the growth of Combate Americas\u2019 television footprint and worldwide audience triggered a re-branding in 2021 to Combate Global.<\/p>\n","protected":false},"excerpt":{"rendered":"

Agreement Calls for 150 Live Television Events Over the Next Five Years \u00a0 Combate Americas Rebrands to Combate Global to Underscore Its International Expansion of Electrifying World Cup-Style, Country vs. Country Competition NEW YORK AND MIAMI – MARCH 31, 2021 \u2013 Combate Americas, LLC and Univision Communications Inc. today announced a new, five-year media rights…<\/p>\n","protected":false},"author":15,"featured_media":11502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1506,3019],"tags":[],"class_list":["post-11476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/combateglobal.com\/en\/wp-json\/wp\/v2\/posts\/11476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/combateglobal.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/combateglobal.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/combateglobal.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/combateglobal.com\/en\/wp-json\/wp\/v2\/comments?post=11476"}],"version-history":[{"count":2,"href":"https:\/\/combateglobal.com\/en\/wp-json\/wp\/v2\/posts\/11476\/revisions"}],"predecessor-version":[{"id":11508,"href":"https:\/\/combateglobal.com\/en\/wp-json\/wp\/v2\/posts\/11476\/revisions\/11508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/combateglobal.com\/en\/wp-json\/wp\/v2\/media\/11502"}],"wp:attachment":[{"href":"https:\/\/combateglobal.com\/en\/wp-json\/wp\/v2\/media?parent=11476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/combateglobal.com\/en\/wp-json\/wp\/v2\/categories?post=11476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/combateglobal.com\/en\/wp-json\/wp\/v2\/tags?post=11476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}